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Central Florida Market Summary


Southwest Florida makes up approximately 16.6% of the total 20 million Floridians, with 1.2 million residents in Lee, Collier, Charlotte, Sarasota, Glades and Hendry counties. This rate is growing by 1,000 per month.


The Southwest Florida populace is connected north-to-south by both the U.S. Highway 41 (aka Tamiami Trail) cooridor and the Interstate-75 corridor.


Southwest Florida’s economic growth resides not only in its global tourism destinations, but through diverse economic sectors including high-tech, life sciences, healthcare, manufacturing, media, sports and more.


The region has a comparative advantage in tourism, recreation and available land for development. Retail trade, health care, construction and education are some of its most dominant industries.


Southwest Florida is known for its beaches, wildlife, museums, sports and being the golfing capital of the world with over 150 courses! Its tourism market is a major economic driver for the area. Tourism employs over 14% of Lee County’s workforce, and accounts for nearly $3 billion in spending.



(813) 288-0020

4300 W. Cypress Street, Suite 350
Tampa, FL 33607



(407) 660-7500

423 S. Keller Road, Suite 400
Orlando, FL 32810

Fort Myers


(239) 275-4922

1614 Colonial Boulevard, Suite 101
Fort Myers, FL 33907

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